Probably at some point in early to mid July 1934, Burslem hosted the world premier of the first film of an up-and-coming star, when, according to report, the Palladium Cinema in in Waterloo Road showed a new British comedy entitled Boots! Boots! The star of the production was George Formby Jr, the son of a notable music hall performer, who would go on to be one of the biggest home grown film stars of the early 20th century. In his most famous films, Formby was invariably cast as a gormless but cheeky character with an infectious grin and an astonishing skill with a ukulele, on which he played numerous very catchy tunes; his films still come over surprisingly well today. This early film, though, was a far cry from those later glossy productions. Apparently filmed over a fortnight on a shoestring budget in a room above a garage, the film has the feel of a review, with very little plot. George plays John Willie (a character invented by his father) a hotel boots who indulges in a number of comic encounters with the hotel manager, the chef, some of the hotel guests and a scullery maid (played by Formby's formidable wife Beryl). Discovering John Willie's prowess with the ukulele and the maid's dancing skills, the manager puts them in the hotel's cabaret.
George Formby later described Boots! Boots! as 'a lousy film', and certainly it seems very cheap and cheerful today, but on it's opening it proved to be a great hit across the country and effectively launched Formby's cinema career. By his own account he himself saw what a draw the film was when he secretly came to the Potteries to see the film open and was astonished to find that it was playing to packed houses. A Sentinel reviewer described it as ‘a distinctly happy piece of entertainment. There are plenty of laughs, an abundance of good tunes and the settings are up to standard for a film of this type.’
The reason why the exact date of the premier is unknown seems to be because the Palladium Theatre often went through periods when it did not advertise in the Sentinel, 1934 being one of these times and as a result the date is lost. The film was subsequently shown at the Roxy in Hanley for three days from 19 July and at the Regal, Newcastle on Bank Holiday, Monday, 6 August 1934, having gone on general release on 30 July.
Reference: Staffordshire Sentinel 7 August 1934, p.3; correspondence of Jonathan Baddeley and David Rayner in The Way We Were supplement to the Sentinel, partially reprinted in The North-West George Formby Newsletter 36, Vol. 3, No. 12, June 1998, p.4.