On 17 August 1891, former hunter and US army scout turned impresario, William Cody, better known as Buffalo Bill, opened his 'Wild West Show' for the first of six days of performances in the Potteries. The show was making a tour of Britain and had arrived from Sheffield several days earlier in three trains comprising 76 carriages, bearing 250 performers, several hundred horses and dozens of bison. Cody and his company also brought enough scaffolding with them to build a pavilion that could seat 15,000 spectators, which was quickly constructed not far from the train station in Stoke by local workers. A Red Indian village was also built nearby for the many native American performers and their families, which became a great attraction during their stay. In the main pavilion there were two shows a day at 3pm and 6pm and though it rained on the first day the weather improved as the week went on. Sure enough, as elsewhere, thousands of local people turned up to watch the likes of Annie Oakley with her sharp shooting, cowboys riding bucking broncos and especially the Red Indians riding around the pavilion, whooping their war cries as they attacked stage coaches or a pioneer cabin. At the end of each performance, Buffalo Bill himself, elegantly clad in his buckskin suit, rode into the arena mounted on a white horse and was wildly cheered by the crowd as he made his parting bow.
Thirteen years later on 21 October 1904, the people of the Potteries witnessed the last ever performance by 'Buffalo Bill's Wild West Show' to be held in Britain. The season had started here earlier that year on 25 April, most of the animals and some of the cowboys and stable hands having overwintered at Etruria, while the bulk of the company had gone home. Now after their last tour of the country, the show made a return to the area prior to departing for the Continent. They signed off with two final performances held on this day at the Agricultural Show Fields at Birches Head. The evening performance attracted a crowd of 12,500 people and at the end of the show the performers were bid goodbye by the audience spontaneously singing Auld Lang Syne.
Reference: Staffordshire Sentinel, 17 – 18 August 1891; Staffordshire Sentinel, 22 October 1904.